FullStory Alternatives in 2026

Hotjar

Behavior analytics and user feedback platform.

Pendo

Pendo is an AI-powered platform that enhances software usage through product analytics, in-app guides, and churn prediction, unifying these features to drive user success and business outcomes.

Amplitude Analytics

Product analytics platform with AI insights.

Mixpanel

Mixpanel provides digital analytics to track and analyze user behavior, enabling teams to drive acquisition, growth, and retention.

Heap

Heap is a digital insights platform that captures the entire user experience on your site, revealing hidden behaviors and enabling companies to improve conversion, retention, and user satisfaction. It provides a comprehensive dataset and advanced analytics to enhance understanding of customer journeys.

SnapLogic

SnapLogic is an intelligent integration platform designed to connect applications, data, and devices seamlessly, enabling organizations to harness their data effectively.

Pendo

Pendo is a powerful product analytics platform designed to help businesses understand user behavior and improve product experiences.

Mixpanel

Mixpanel is an advanced analytics platform designed to help businesses track user interactions and make data-driven decisions.

Amplitude

Build better products by turning your user data into meaningful insights with Amplitude's digital analytics platform and experimentation tools.

Heap

Heap is an analytics platform that automatically captures all user interactions, providing insights for data-driven decision-making.

PostHog

PostHog is a powerful analytics platform that helps businesses understand user behavior and optimize their products through data-driven insights.

Kissmetrics

Kissmetrics is a powerful analytics platform designed to track user behavior and optimize marketing strategies effectively.

Hotjar

Hotjar is a powerful analytics and feedback tool that helps businesses understand user behavior on their websites through heatmaps, session recordings, and surveys.

Snowplow

Snowplow is a powerful data collection and analytics platform that enables businesses to track user behavior and make data-driven decisions.