Is Mixpanel free or paid?

Mixpanel offers both free and paid plans. The free tier provides basic features, while paid plans unlock advanced capabilities.

Does Mixpanel require coding?

Mixpanel offers both no-code solutions and API access for developers. You can use it without coding, or integrate it programmatically if you have technical skills.

What platforms does Mixpanel support?

Mixpanel is primarily a web-based tool. It also provides API access for developers who want to integrate it into their applications.

How does Mixpanel compare to alternatives?

Mixpanel stands out with its high user ratings. It offers a free tier, making it accessible to users on a budget. The API integration capabilities make it ideal for developers. For detailed comparisons, check out our alternatives page.

Mixpanel

Name: Product Analytics & Robust Event Tracking | Mixpanel
Brand: Mixpanel
Rating: 4.5 (15234 reviews)

4.5

(15234 reviews)

Drive growth with user behavior insights.

Mixpanel provides digital analytics to track and analyze user behavior, enabling teams to drive acquisition, growth, and retention. It helps improve product experiences by uncovering insights and making informed decisions based on user engagement.

digital analyticsuser behavioracquisition

Overview

Mixpanel is a digital analytics platform that provides a complete view of customer behavior, enabling teams to track, analyze, and act on user interactions to drive acquisition, growth, and retention. It empowers users to answer product questions in seconds without bottlenecks, ensuring that insights are readily available for decision-making.

Key features of Mixpanel include the ability to see how users engage, convert, and return in a unified view, as well as tools to find drop-off points, analyze funnels, and improve onboarding experiences. The platform allows users to uncover the features and behaviors that keep users active and returning, while also tracking cohorts over time to identify churn risks and strengthen long-term loyalty.

Targeted at product teams and businesses looking to enhance their web experiences, Mixpanel helps improve decision-making by providing trustworthy insights. Users can share, test, and collaborate on findings to continuously improve their products and user experiences.

With Mixpanel, analytics drive decisions, enabling teams to make informed choices based on user behavior insights.

Screenshots & Videos

Homepage screenshot of https://www.mixpanel.com

Pricing Plans

Visit Pricing Page

Pricing Model: freemium - $20/month (growth)

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Pros (8)

Get a complete view of your customers with Mixpanel digital analytics.
Track, analyze, and act on user behavior to drive acquisition, growth, and retention.
Turn user behavior insights into clear next steps without delays or SQL bottlenecks.
See how users engage, convert, and return in one unified view.
Back every decision with insights you can trust.
Improve product and web experiences by understanding user behavior.
Spot patterns and make informed decisions.
Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty.