AdRoll
"Boost Your Brand, Engage Every Customer."
AdRoll is a digital marketing platform that helps businesses optimize their online advertising through retargeting and cross-channel campaigns. It enhances customer engagement and boosts conversions by delivering personalized ads across websites and social media.
Overview
AdRoll is a comprehensive marketing platform designed to help businesses of all sizes effectively reach and engage their target audiences through digital advertising. It combines powerful tools for display advertising, social media marketing, and email marketing to deliver a cohesive marketing strategy.
Key features of AdRoll include personalized ad campaigns, advanced targeting options, retargeting capabilities, and detailed analytics for performance tracking. The platform allows users to create dynamic ads that adapt to consumer behavior, ensuring maximum relevance and engagement.
This solution is ideal for e-commerce businesses, B2B companies, and marketers looking to enhance their online presence and drive conversions. Whether you are a small startup or a large enterprise, AdRoll caters to various industries and marketing objectives.
The main benefits of using AdRoll are increased brand visibility, improved customer engagement, and higher return on investment (ROI) through data-driven advertising strategies. With its user-friendly interface and robust support resources, AdRoll empowers businesses to optimize their marketing efforts and achieve measurable results.
Screenshots & Videos
Key Features
API Access
Comprehensive API for developers to integrate and automate workflows.
Real-Time Processing
Get instant results with real-time data processing and analysis.
Customizable Workflows
Tailor the tool to match your specific needs and preferences.
Comprehensive Documentation
Extensive guides and resources to help you get the most out of the tool.
User-Friendly Interface
Intuitive design makes it easy for users of all skill levels.
How It Works
Setup
Users create an account on AdRoll and integrate it with their website and marketing tools. They can configure their advertising preferences and set up tracking for user behavior.
Data Collection
AdRoll collects data from user interactions on the website, including browsing behavior and conversion actions. This data helps in understanding user preferences and enables targeted advertising.
Audience Segmentation
Based on the collected data, AdRoll segments the audience into different groups according to their behavior and engagement levels. This segmentation allows for more personalized marketing strategies.
Ad Creation
Users create targeted ad campaigns using AdRoll's tools, choosing from various ad formats and placements. The platform provides templates and design options to streamline the process.
Campaign Launch and Optimization
Once the ads are ready, users launch their campaigns. AdRoll continuously analyzes performance metrics and optimizes the ads in real-time to enhance effectiveness and ROI.
Pricing
Starter
Run full-funnel, multi-channel advertising campaigns Learn more
- ✓Why AdRoll
- ✓About Us
- ✓Connected Ecosystem
- ✓Artificial Intelligence
- ✓Privacy & Consent
- ✓Advertising
- ✓Social Media
- ✓Ecommerce
- ✓Cross-Channel Attribution
- ✓Connected TV
- ✓Display
- ✓Mobile
- ✓Native
- ✓Social
- ✓Brand Awareness Campaigns
- +5 more features
All prices are displayed in USD
View Full Pricing DetailsUse Cases
Retargeting website visitors to increase conversion rates.
AdRoll is ideal for retargeting website visitors to increase conversion rates., providing specialized features and capabilities to help you achieve your goals efficiently.
Running personalized ad campaigns across multiple platforms.
AdRoll is ideal for running personalized ad campaigns across multiple platforms., providing specialized features and capabilities to help you achieve your goals efficiently.
Utilizing email marketing to re-engage past customers.
AdRoll is ideal for utilizing email marketing to re-engage past customers., providing specialized features and capabilities to help you achieve your goals efficiently.
Analyzing customer behavior to optimize ad spending.
AdRoll is ideal for analyzing customer behavior to optimize ad spending., providing specialized features and capabilities to help you achieve your goals efficiently.
Creating lookalike audiences to reach new potential customers.
AdRoll is ideal for creating lookalike audiences to reach new potential customers., providing specialized features and capabilities to help you achieve your goals efficiently.
Pros & Cons
Pros
- Comprehensive API for developers
- Highly rated by users
- Feature-rich solution with modern interface
Cons
- Limited security compliance information
- May require learning curve for new users
- May require learning curve for new users
Alternatives
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Criteo
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HubSpot Ads
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