Hotjar Analytics Alternatives in 2026

Heap

Heap is a digital insights platform that captures the entire user experience on your site, revealing hidden behaviors and enabling companies to improve conversion, retention, and user satisfaction. It provides a comprehensive dataset and advanced analytics to enhance understanding of customer journeys.

BuzzSumo

Content research and analytics tool.

Senuto

AI-powered SEO and content analysis platform.

Otterly AI

AI monitoring and brand optimization tool.

MagicBrief

AI-driven marketing research and competitive analysis tool.

FeedHive

AI social media management & analytics platform.

Ahrefs

Ahrefs is a powerful SEO toolset that helps users improve their website's search engine rankings and analyze competitors.

Google Analytics

Google Analytics is a powerful tool for tracking and analyzing website traffic and user behavior, helping businesses make data-driven decisions.

Fathom

Fathom is a powerful analytics platform designed for data-driven decision-making, offering real-time insights and user-friendly dashboards.

Plausible

Plausible is a privacy-friendly analytics tool that helps businesses track website performance and user behavior without compromising user data.

SimilarWeb

SimilarWeb provides comprehensive analytics and insights for businesses, helping them understand market trends, competitor performance, and audience behavior.

Matomo

Matomo is a powerful analytics platform that provides in-depth insights into user behavior, helping businesses make data-driven decisions.

Crazy Egg

Crazy Egg provides visual analytics tools to help businesses understand user behavior on their websites, enhancing decision-making and optimization strategies.

Adobe Analytics

Adobe Analytics empowers businesses with real-time insights and data-driven decision-making capabilities to enhance customer experiences.

SEMrush

SEMrush is a comprehensive digital marketing tool that helps businesses enhance their online visibility and optimize their marketing strategies.